[July 13th, 2020]

• We tend to pick these large topics that are large tourist attractions
• Choose tiny topics that are uncomfortably small. They are surprisingly deep
• Breakout room 1
  • What resonated with me most?
  • Aaron White
    • Was a Preacher
    • Best speaker was very specific
  • George Diversiev
    • Public Delivery
    • Why Buddhism
• Craig Palsson - Impedence matching - If you just yell, you don't match the frequency of the environment. but a megaphone takes the small idea larger to match the frequency, to resonate louder
• My reader has limited time and limitless resources
• Compression
  • A move towards complexity
  • Eliminate the unnecessary - matches my delete stuff mentality
  • Need to climb over complexity to go from ignorant to beautiful simplicity
  • E = MC^2
  • How do I optimize for compression? I optimize for interesting
  • Funnel into an idea. Jeff Bezos's core idea is Day 1
    • I think mine could be public citizen of the world
  • Great advice from Pranav Mutatkar - make a list of crutch words, ctrl+F them, and nuke thiem
• Group Writing Exercise
  • Original
    • Boeing might be one of the largest airplane making companies in the world, but it’s no longer one of the most innovative. The Concorde, which, for years, was the fastest commercial airplane was not made by Boeing, a company which manufactures airplanes in Everett, Washington and South Carolina. Its manufacturing centers are some of the largest and most impressive buildings in the world. It was made by a European company, which was a partnership between two European companies. It flew for many years, but stopped flying at the beginning of the 21st century because it was too expensive to operate. It flew more than twice as fast as a traditional airplane. People in the early 20th century who were familiar with ships like The Titanic would have been shocked at how short the flight across the ocean between New York and Paris had become. Passengers on the airplane reported that you could fly on a Concorde faster than the spin of the Earth, so you felt like you were racing, and beating the sun. Today, you can no longer fly on a Concorde. The best you can do is walk the fuselage of a former one at an airplane museum. To date, it’s still one of the most magnificent achievements in the history of humanity.
  • Notes
    • Focus on the stagnation of the airline industry
    • Can's see the Titanic on a flight from NY to UK
  • New {{word-count}}
    • Despite being the largest airplane manufacturer in the U.S., has spent no resources on innovating on their airplanes. With no incentive to take risks as the AT&T of airlines, Boeing remains a stagnant company. Picture this. A plane that could make it from New York to Paris before you could finish watching the Titanic. This was the Concorde. Imagine being the only company that could make this work, but passed up on the opportunity. This is Boeing.
  • Kevin Rapp
  • Charlie Bleeker
• Assignments
  • pKgsFLB-m
  • Watch Content Triangle Module Before Writing Group
    • Email is the best method of distribution
    • Switch from outbound to inbound
    • You own your email list
      • It's your own social media feed
      • Inform people about what I'm doing
    • Benefits of email
      • Cheap
      • No one company owns it
      • Reliable - no algorithmic magic
      • Intimate
      • Two way
      • Direct
      • Easy
    • Start small and simple
      • Get my friends and family on it
      • The MOST important attribute is CONSISTENCY
    • Let the email newsletter reflect how much time you have
    • At least once a month - I'm doing once a week!
    • Allows me to be in the subconscious of the people that matter to me most
    • 
    • Bad just disappears. Good gets traction
    • An article could become relevant, 10 months after posting!
    • I'm an aggregator of ideas. plays well with my philosophy of not being an expert, but being an expert at finding experts
    • Your model of what your audience wants is always wrong