The right way to advertise

• Blog Post Archived
• Notes
  • Examples of good
    • Movie trailers
    • Podcast trailers
    • Newsletters
  • Examples of bad
    • Article ads
    • Social media feeds
  • Properties
    • Untargeted vs. Targeted
      • Put another way - Producer driven vs consumer driven
    • Allocated vs. Disruptive
    • Authentic vs. Scripted
      • Movie trailers used to have a narrative overhead, now they are 100% scenes from the actual movies
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